Two weeks later...

Glamazon Shoes has been open for 2 weeks and we're still here! Joking aside, the response in and to the shop has been heartening. I'm definitely working with 2 separate markets though. The first - and main - one is the bigger shoe market. The other is the local market which may or may not encompass women with larger feet. Interestingly, the approach towards both is markedly different. Locals are passing by (naturally) and thanks to our wonderful wide shopfront, popping in for a look at the shoes and bags on display. It's amazing to see women's finely tuned shoe radar kick in when they're in the vicinity of a shoe shop! We've had women going to/from the local gym or kids' school come in very quickly because often that's how we work. As great multi-taskers, we're able to take in a quick distraction and then either dismiss it or file away for future reference. Then there's others like a lovely customer today on her way to lunch, pop in for a look and walk out with a divine pair of high leather boots!

The other - and really, primary - market is the one for bigger feet. This requires a completely different marketing strategy as geography is not a major factor. The challenge becomes to spread the word to the larger footed woman or girl regardless of her location - local or interstate. This is where the internet comes into its own. For such a geographically diverse group, the primary communication channel is definitely via the Web.

Stay tuned...