
The delicious dilemma of too much choice. Is there such a thing when working with shoes? Well, yes, there is when you’ve had very slim pickings up until recently. For most of us with a foot size over 10, we’ve had to learn to settle for shoes that we don’t love, but do fit and are kind of what we were looking for. I recently had a customer in looking for a formal shoe for an upcoming wedding. Size 11. She had driven over 40 km so I really felt the pressure to help her to find what she wanted. The happy news is that not only did she find a shoe she liked, but she found a few different styles. I cannot describe the pleasure of seeing the look on her face as she deliberated between her choices. Multiple shoes. Not just ‘should I get the plain boring one because it fits or leave without and hope I’ll find something before the event’.
Now that’s job satisfaction.

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